OPTIONAL - TUESDAY | MARCH 6, 2012

=== PREPARATORY WORKSHOPS ===

TWO TRACKS ARE OFFERED SIMULTANEOUSLY FOR THE OPTIONAL PREPARATORY WORKSHOPS
(There is an additional cost of $75 for each workshop. You will be able to make this selection upon registering.)

12:30 - 1:00 pm
Workshop Registration

1:00 - 4:00 pm
TRACK A: FINANCIER WORKSHOP
What the Film Investor Needs to Know
- Why consider investing in film?
- Potential risks and rewards
- Financial analysis of a potential entertainment investment
- Identifying the right partners
- How to legally protect yourself once you decide to make the investment

WORKSHOP LEADERS: Chuck Bush, Founder and Chief Executive Officer, Great Road Capital
Robert H. Steinberg, Partner, Gipson Hoffman & Pancione P.C.

1:00 - 4:00 pm
TRACK B: FILMMAKER WORKSHOP
Fundraising Guidelines and Tactics
- Understanding capital structure from private lending to equity vs. debt and bridge financing
- Preparing pre-packages and business plans
- Utilizing online tools such as crowd-funding
- Approaching and pitching to lenders and investors
- Closing the deal

WORKSHOP LEADERS: Travis Knox, President, Chapman Entertainment
Peter Trinh, Agent, ICM | International Creative Management
Douglas Wroan, President, Front Row Media 

4:00 - 5:00 pm 
Forum Registration 

5:00 - 8:00 pm
Welcoming Reception
Film Finance Forum West Speakers, Partners, and Registrants are invited to attend the welcoming reception to be held at the Roosevelt's Tropicana Pool and Bar. The Puerto Rico Film Commission and Rums of Puerto Rico will be hosting this private event with great food, live music, and featured rums of Puerto Rico.

DAY ONE - WEDNESDAY | MARCH 7, 2012

7:30 - 8:30 am
Registration & Networking Breakfast

8:30 - 9:00 am
Welcome and Opening Remarks
INTRODUCTION BY: D. Jeffrey Andrick, Conference Chairman, Film Finance Forum West

=== FUNDRAISING STRATEGIES ===

9:00 - 10:15 am
Working with Private Capital Options in Today's Market
- Are there new pro-investor models for high net worth individuals, private family offices, private equity, and hedge funds evolving in the industry?
- If so, what deal structures have worked in recent months?
- And what structures have failed?
- This panel of experts will share examples and address practical approaches to get private capital flowing into viable film projects.

MODERATOR: Larry Ulman, Partner and Co-Chair, Media and Entertainment Group, Gibson Dunn
PANELISTS: Michael Benaroya, Chief Executive Officer, Benaroya Pictures
Jean-Luc De Fanti, Founder and Managing Partner, Hemisphere Capital Management
Clark Hallren, Managing Partner, Clear Scope Partners
Ellen Shallman, Vice President, Universal Pictures

10:15 - 10:45 am
Refreshments and Ice Breaker Session

10:45 - 11:45 am
Hybrid Options: Utilizing Alternative Methods of Financing to Fill the Gaps
The debt market is finally loosening up and lenders are beginning to provide capital once again. Additionally, new film funds are emerging to provide creative ways for filmmakers to raise capital at all levels of the deal structure including senior debt, gap, P&A, mezzanine, and tax credits. This group of financiers will address the most efficient alternative avenues getting projects made today.

MODERATOR: Phil Fier, Principal, Focus Advisory Services 
PANELISTS: Anthony Beaudoin, Senior Vice President, Entertainment Finance, Union Bank
Nicolas Chartier, President, Voltage Pictures, LLC
John Flock, Chief Executive Officer, W2 Entertainment Finance
Gary Pearl, President, Extremal Film Partners

11:45 am - 12:45 pm
Soft Monies: Monetizing on New Tax Incentives and Subsidies
How can producers and lenders continue to monetize on soft money in 2012 with government funding on the decline? This panel of experts will provide strategies on how to acquire tax subsidies, credits and rebates and what states and countries to work with. Additionally, gain insight on how some producers are getting creative with select case studies.

MODERATOR: Joe Chianese, Senior Vice President of Tax, Production Planning, and Business Development, Entertainment Partners
PANELISTS: Will French, President, Film Production Capital
Amy Lemisch, Executive Director, California Film Commission
Mariella Perez, Film Commissioner, Puerto Rico Film Commission, Government of Puerto Rico
Kevin Segalla, President, CFC Capital

12:45 - 1:45 pm
Networking Luncheon

=== RISK MANAGEMENT ===

1:45 - 2:15 pm
Finance and Co-Production Opportunities with China
Currently, filmmakers are limited by government restrictions preventing them from maximizing their profitability in the growing Chinese market. They are either limited by the film quota or are limited by a low retention rate of the box office. However with last year's box office surge, U.S. players are trying a new strategy, which is to play by China's rules. During this session, gain insight into what it takes to get movies made in China and what financiers from China are looking for when investing in Hollywood films.

PRESENTERS: Yang Bu Ting, Chairman, China Main Stream Media National Film Capital Hollywood Group; Chairman, China Film Promotion International; Supervisor, China Film Foundation
Wang Guo Wei, Chief Executive Officer, China Main Stream Media National Film Capital Hollywood Group; Vice Chairman, China Film Foundation; Chief Executive Officer, National Film Capital - Beijing
Yuan Liu, Co-Chairman and President, China Mainstream Media National Film Capital; Partner, National Film Capital - Beijing
Zhao Yuan Jun (Eugene Zhao), Chief Financial Officer, China Mainstream Media National Film Capital; Partner, National Film Capital - Beijing

2:15 - 3:15 pm
Exploring Additional International Co-Production Partnerships
Partnering with other producers and financiers has always been a crucial strategy used for financing films, minimizing cost, and attaining worldwide distribution; however, it is increasingly playing a bigger role in the development of new projects and becoming a more complicated process with the globalization of the film market. This group of filmmakers and film funds will discuss:
- Ways to identify the right partners when considering international co-production projects
- Structures for profit participation; strategies for monetizing subsidies across borders
- Present examples of recent international co-productions

MODERATOR: Jan Fantl, Principal, CoPro Smart
PANELISTS: Bill Johnson, Co-Founder and Partner, Inferno Entertainment
Jasbinder Singh Mann, Vice Chairman and Chief Executive Officer, The Indomina Group
Jordan Schur, Co-Chairman and Chief Executive Officer, Mimran Schur Pictures
Gary Smith, Chairman and Chief Executive Officer, Intandem Films

3:15 - 3:30 pm
Networking Break

3:30 - 4:30 pm
Pre-Sale Strategy Session: Talent Acquisition and Management
Beyond the genre, script and target market, the talent tied to projects heavily impacts pre-sale and distribution deals. During this session, experts will address how to navigate through Hollywood talent agencies and talent deal making:
- Strategies for securing rights to a project at less cost
- How to reach out to talent and their representatives
- How to compensate expensive talent, when you can't pay their quote
- When are you on the hook for fees?
- The art of the escrow agreement and the pay or play clause
- What if your actor shows up for work but won't sign their agreement?
- Whose movie is it, the director's or the financier's?
- When is talent an essential element and what can you do to protect your film?

MODERATOR: Christopher Tuffin, Producer, Sentient Entertainment
PANELISTS: David Alpert, Partner, Circle Of Confusion
Paul Green, President, Anonymous Content
Andrew Kramer, President, Business & Legal Affairs and General Counsel, The Weinstein Company
Benjamin Kramer, Film Finance Agent, CAA | Creative Artists Agency
Brian O'Shea, Chief Executive Officer, The Exchange

4:30 - 5:30 pm
Increasing the Upside: Aligning Interests with the Right Partners
- Working with strategic partners to co-finance deals
- Guaranteeing pre-sales in the current market
- Protecting intellectual property
- New trends in film insurance and completion bonds
- International auditing issues and innovative collection and disbursement strategies

MODERATOR: Robbert Aarts, Co-CEO, Fintage House
PANELISTS: James Gibb, Head of Film and Music, Cutting Edge
Trevor Macy, Co-CEO, Intrepid Pictures
Fred Milstein, Managing Director, AON/Albert G. Ruben Insurance Services
Lisa Wilson, Founder and Partner, The Solution Entertainment Group 

5:30 - 7:30 pm
Networking Reception

DAY TWO - THURSDAY | MARCH 8, 2012

=== MARKETING & REVENUE GENERATION ===

8:00 - 8:30 am
Networking Breakfast

8:30 - 8:45 am
Recap of Day One and Introduction to Day Two

8:45 - 9:15 am
Keynote Presentation on the Era of Digital Innovation
This keynote presentation take a historical look on the impact of technological advancements and consumer behavior on the economic performance of the film industry and forecast when electronic delivery platforms might begin to offset traditional home video revenues.

KEYNOTE SPEAKER: Mitch Singer, Chief Digital Strategy Officer, Sony Pictures Entertainment

9:15 - 10:30 am
The Distribution Evolution: Creating New Revenue Streams in the Multi-Media Age
Securing pre-sales and distribution domestically and internationally can be a challenge, so what are the most innovative strategies getting movies into theatres, home video, VOD, PPV, cable, Internet broadcasting, computer games, airlines, cloud content, and other ancillary markets? Hear what new business models sales agents are exploring to stay ahead of the curve. And hear from acquisition experts on what's grabbing their attention at the major film markets.

MODERATOR: Jay Cohen, Head of Film Finance and Distribution, The Gersh Agency
PANELISTS: Andy Bohn, Partner, The Film Arcade
Greg Coote, Chairman, China Lion Entertainment
Susan Jackson, President and Co-Founder, Freestyle Releasing
Erin McPherson, VP and Head of Originals and Video Programming, Yahoo!
Marc Schipper, Chief Operating Officer, Exclusive Media Group

10:30 - 10:45 am
Networking Break

10:45 - 12:00 pm
From P&A to D&A: Marketing Movies on a Budget
The final key to a movie's success is its promotional reach. This session will address:
- 360 marketing strategies
- How to work with digital media to reduce P&A cost
- Ways to optimize social media outreach
- Brand partnership opportunities past post-production

MODERATOR: Josh Dickey, Film Editor, Variety
PANELISTS: Doug Hansen, President and Chief Operating Officer, Endgame Entertainment
Marian Koltai-Levine, Executive Vice President, PMK*BNC
Ted Mundorff, Chief Executive Officer and President, Landmark Theatres 
Jayson Oertel, Vice President, Social Media and Publicity, Cimarron

12:00 pm
Forum Concludes

Program subject to change. To join our mailing list for calendar updates and program details,
contact Customer Service: cs@winstonbaker.com.